Shrinkflation infographic


Written by Robert Bester, Consumer Finance Expert Robert has been a writer for six years, specialising in consumer finance and the UK lending market. Concentrating on consumer credit products, Robert writes informative articles that help customers manage their personal finances efficiently.
22nd February 2021
1 minute read

Remember when you were younger and Curly-Wurlies were the length of your arm? Or when a Wagon Wheel was the size of your face?
There’s been an ongoing debate for years as to whether chocolate bars have gotten smaller over the years, or if changes in size are merely down to us growing bigger with age. In-depth investigations have proven that it isn’t our imagination – chocolate bars have been shrinking for decades, although this hasn’t prevented the prices from going up.
Take a look at the results of the Thrifty Chocolate Revolution and let us remember the glory days – when you really could use a Yorkie bar to wedge a door open. Behold, the age of Shrinkflation.
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