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Shrinkflation infographic

Remember when you were younger and Curly-Wurlies were the length of your arm? Or when a Wagon Wheel was the size of your face?

There’s been an ongoing debate for years as to whether chocolate bars have gotten smaller over the years, or if changes in size are merely down to us growing bigger with age. In-depth investigations have proven that it isn’t our imagination – chocolate bars have been shrinking for decades, although this hasn’t prevented the prices from going up.

Take a look at the results of the Thrifty Chocolate Revolution and let us remember the glory days – when you really could use a Yorkie bar to wedge a door open. Behold, the age of Shrinkflation.

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