MONEY GURU CONTINUES TO SHAKE UP THE MARKET AS IT TARGETS PRIME-TIME AUDIENCE WITH TV CAMPAIGN
Newcomer and disrupter to the financial comparison site market, MONEYGURU.COM, has launched a quirky new prime-time TV campaign as it continues to hold its title as the UK’s fastest-growing, credit-focused price comparison site.*
In a bid to target savvy savers in the UK, the campaign stars the Guru himself riding a life-size plush elephant alongside a number of mildly indifferent cats. The Guru invites consumers to step into his office and use his “highly developed powers of comparison” to search a “ton of lenders” including HSBC, Tesco Bank, AA and Post Office.
Deborah Vickers, channel director at moneyguru.com said,
“The Guru is accessible, likeable and offers a breath of fresh air for the consumers looking to revolutionise their financial options. We’re the UK’s fastest-growing, credit-focused price comparison site and we are excited to help as many consumers as possible easily discover the best and most suitable deal for them. We have focused our TV advertising activity around car finance and personal loans and have already seen a 180 per cent increase in traffic to our Money Matcher page since the adverts launched on the 9 July.”
The adverts, by creative agency Drummond Central, can be spotted on screen throughout the summer during high traffic programmes including Keeping Up with the Kardashians and the network premier of Sky Atlantic’s global hit, The Affair – among a host of other popular programming slots.
Money Guru is the Comparison Master. This wise and powerful online resource offers invaluable advice and the latest deals on loans, credit cards, mortgages and life insurance, putting a wealth of financial knowledge at customers’ fingertips – so they can make smarter financial decisions, and transform their lives for the better.
Stephen Drummond, creative director at Drummond Central said,
“MoneyGuru is a very clever product technically and offers much more than a standard comparison site. This is why it was important we created more than just another 'me too' brand. The Guru character, and his straight-talking tone of voice, was designed to help people become savvier with their money and make more enlightened choices."