Shrinkflation on World Chocolate Day 2019
In celebration of World Chocolate Day 2019, we've investigated the changing shape of chocolate bars and the impact of shrinkflation on the size of our favourite sweet treats.
There’s been an ongoing debate for years as to whether chocolate bars have gotten smaller over the years, or if changes in size are merely down to us growing bigger with age. In-depth investigations have proven that it isn’t our imagination – chocolate bars have been shrinking for decades, although this hasn’t prevented the prices from going up.
Take a look at the results of the Thrifty Chocolate Revolution and let us remember the glory days – when you really could use a Yorkie bar to wedge a door open. Behold, the age of Shrinkflation.
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Written by Robert Bester
Published on 5th July 2019